funny ads

The week I launched this blog, I also joined Yoga Journal Community, where members can blog to others in the “community.” I received the following comment about the Bhakti Ware ad from a member named Satyam, a frequent contributor:

Thanks for your keen observations. I think you are right on.

I do think that YJ mag leaves a lot to be desired for in the way they run and select their ads.

I do think that we / they can do a whole lot better.

Have you seen the ones for Yoga Toes featuring Ms Budig? It is not quite as crude as bhaktiware, but I am not sure it is the right direction either.

I would welcome your comments on that, either here or on your other blog.


So I viewed an ad for ToeSox (in the same December 2008 issue) featuring Kathryn Budig in scorpion pose. Overall, I give it a thumbs up: The nudity is tasteful, her execution of the pose is impressive, and the shot is artistic but with a touch of whimsy (like a serious classical nude with the model in wacky socks).img004

Did the company need to use nudity? No, but it’s an attention grabber. So they did it for marketing.

But it’s still yoga, the asana part, anyway. Of course, such images further glorify only the physical, acrobat side of yoga.

The Bhakti Ware ad is just plain ridiculous. The models look vacant (I know cats and dogs with way more intelligence in their eyes) and their pose has no connection to yoga. In a word: cheap.

img001Flipping through an old Yoga Journal magazine (December 2008, in case you’re wondering), I noticed this ad for Bhakti Ware, a yoga clothing company.

What are you supposed to think?

>Doing yoga will make you hotter

>Wearing Bhakti Ware will make you hotter

>Doing yoga and wearing Bhakti Ware will make you hotter, guaranteed

>Bhakti Ware’s workmanship and design are impeccable

>Darn, I thought this magazine covered  yoga, not tango

Actually, this company deserves some commendation for making their clothing in the USA, for donating $1.08 of each purchased item to worthy causes such as NRDC, and for designing attractive clothes (I admit that I’m taken by this offbeat Ganesha print).

But, seriously, yoga as commodity is out of control. Does it make you more “yogic” because you wear clothes depicting a Hindu deity? What are you trying to express by wearing a big Om around your neck? For whom are you dressing? Yoga is an internal practice, after all, and draping Y-O-G-A all over your body is all about the external.

As for the $52 Bohemian Bags, how much would you guess the Indian maker gets per bag?