Last month I acquired a couple of Yoga Journal magazines from the late 1980s and early 1990s. What a revelation! I’m familiar with the magazine, having subscribed on and off (mostly on) since the late 1990s. But what a difference two decades can make.
So impressive were the back issues that I found limited archives online at Yoga Journal on Google Books. Here are my observations, albeit from a third-person point of view:
Back then yoga was less about fitness and more about transforming one’s mindset. YJ readers were seeking a mind-blowing, life-changing experience. They wanted to uproot their whole way of being—away from convention and banality. Today, most yoga practitioners, even serious ones, aren’t trying to overhaul their lifestyles, but to reduce stress, to tone the body, to still the mind. Mainstream yoga is more popular now because it’s more approachable, less of a leap. Of course, true transformation remains as slippery as ever.
While yoga was the focus, there was ample coverage of other disciplines, including tai chi, aikido, Buddhism, Taoism, and psychology/psychiatry (particularly Jung-based exploration of the unconscious). The common thread was profound awakening. As an Iyengar practitioner, I noticed that Iyengar yoga was prominent, probably partly because BKS Iyengar was still actively teaching worldwide.
Timeless writing
Feature articles back then were satisfyingly lengthy and thorough. Reading them forced me to think. The content remains valid and fascinating. I read interviews and profiles featuring genuine scholars such as Joseph Campbell, Joan Borysenko, Charles Tart, Emilie Conrad-Da’oud, Jean Klein, and Stanislav Grof, names new to me.
The asana teachings still ring true. What a treat to read Elise Browning Miller‘s primer on her specialty, scoliosis (May/Jun 1990), or Donald Moyer‘s inimitable insights on Marichyasana I (Nov/Dec 1987) and Salabhasana (Sep/Oct 1989). Perhaps the coverage is deep because the magazine was run by people such as Stephan Bodian, an editor in chief who is an ordained Zen monk and an Advaita Vedanta scholar.
Don’t get me wrong: I regard today’s YJ (especially the writings of Sally Kempton and Roger Cole) highly enough to subscribe. But it lacks its former gravitas. In 10 years will anyone care to read the September 2011 music issue’s mini interviews with Alanis or Moby or the guys from Maroon 5? (No offense.) Further, the book reviews were actually critical. Nowadays, unless you’re dealing with the New York Times and Ms Kakutani, scoring a review generally guarantees either praise or summary. What’s the point?!
Yoga wasn’t trendy and ubiquitous in the 1980s and prior. Practitioners and YJ readers (judging by the letters to the editor) possessed an exploratory, eccentric bent. With the Beat Generation and the revolutionary Sixties still driving American culture, yoga had a streak of radicalism. Today, it’s more rebellious not to do yoga than to do it!
The juxtaposition between serious study and the far-out fringe element quite amused me. Magazine ads offered futuristic contraptions to alter consciousness; an article bio might read, “… is a writer, ritualist, and hypnotherapist…” I’m not particularly New Agey myself and can’t help regarding ESP, channeling, astrology, etc, with skepticism. But the kooky dimensions don’t detract from the whole—rather, they only emphasize the era’s quest for alternate, higher consciousness, whatever the means.
That said, asana was also a highlight, classily illustrated in pictorial calendars and the occasional magazine cover (see Angela Farmer‘s silhouette above). But most covers featured a portrait of a leading thinker; only in the 2000s did the lithe female “cover model” become standard.
Yogic pioneers
Reading the old YJs was rather a humbling experience. Those who did yoga before the 1990s were pioneers. While we respectfully honor the giants, such as T Krishnamacharya and his successors, we must also acknowledge prior generations of less-famous (or anonymous) yogis. I consider myself a fairly serious student, but let’s face it: I’m a yoga child of the late 1990s and 2000s, swept up with the tide. Those pioneers were the real deal, and they trod a distinct path for us to follow.
Images from top to bottom: Nov/Dec 1988, Nov/Dec 1987, Apr 1982.







I recently ordered yoga bolsters for a bunch of my students from 











